CASE STUDY #1

3 Corners Market - Hartland, VT

Turning a Local Country Store Into a Daily Online Sales Channel

Social Media Strategy & Management, Shopify Website Design & eCommerce Store Integration, Product Photography, Local SEO

  • Built and launched a custom eCommerce website with 900+ products

  • Product photography for the full online catalog

  • +830 new Facebook followers in 12 months

  • 79,974 total organic reach

  • 30,411 Reel views

  • 77 original short-form videos

  • Monthly meat boxes generating consistent recurring sales

  • Clear tracking from Facebook → Shopify → completed purchases

Results at a Glance

3 Corners Market is a locally owned country store in Hartland, Vermont, known for its in-house butcher shop, local products, and community presence. Before working together, they had strong in-store loyalty but limited ability to scale beyond foot traffic.

Their Facebook page existed, but it wasn’t consistently driving new customers. They also had no streamlined way to sell online at scale or connect social media engagement directly to product sales.

The Business Challenge

The Strategy: Build the Audience First, Then Convert It

Key moves included:

  • Building a custom Shopify store with 900+ products, structured for speed, searchability, and repeat orders

  • Creating product photography specifically designed for both the website and social content

  • Developing a social media strategy focused on selling real inventory, not generic branding

  • Tracking performance from post → product → purchase so content decisions were data-driven

  • Implementing a short-term rental pre-checkin grocery delivery system, allowing Airbnb guests to place orders before arrival

  • Every piece was built to support the next step in the customer journey.

Instead of treating social media, photography, and the website as separate projects, we built everything as one connected system.

The Results: Consistent Online Sales, Not One-Off Traffic

Customers now:

  • Discover the store and their products on Facebook

  • Click directly into the Shopify store

  • Place online orders for pickup and recurring meat boxes

  • Return month after month

Because the website, photography, and social media were built together, we could track performance end-to-end and adjust content based on what actually sold, not what just “looked good.”

This approach consistently generates online sales every week and every month, alongside continued in-store growth.

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Old Dog Documentaries - Woodstock, VT + New York, NY