CASE STUDY #3
Old Dog Documentaries
Multi-Platform Social Media Management
65,000 total views across platforms
6,000 total likes
500+ new followers
3 platforms managed simultaneously
Achieved in the first 3 months
Organic campaign ongoing
Results at a Glance
Old Dog Documentaries had decades of powerful long-form documentary content, but it wasn’t reaching new audiences on modern platforms. The work lived mostly in full-length formats that don’t perform well in today’s short-form, mobile-first environment.
They needed a way to:
Introduce their work to new viewers
Increase visibility without creating new content
Respect the integrity of the original documentaries
The Business Challenge
The Strategy: Repurposing Existing Content for Short-Form, High Impact Reels
We developed a three-platform social media strategy focused on repurposing existing documentaries into short-form video.
Our approach:
Identified compelling, high-impact moments from long-form films
Edited those moments into short, vertical formats
Distributed consistently across platforms optimized for discovery
Prioritized clarity, pacing, and retention while preserving context
This allowed Old Dog Documentaries to expand reach using the content they already had.
The Results: Visibility That Compounds Over Time
Combined results across all platforms and reporting periods
65,000+ total views
20,000+ engaged views
6,000+ likes
500+ net new followers
Consistent month-over-month growth in reach and engagement
All results were achieved without producing new source material.