CASE STUDY #2
3 Sabil & Sons Towing & Recovery
Turning a Local Towing Company Into a High-Visibility, Always-On Brand
Social media strategy and content system built from the ground up
Consistent short-form video content focused on real jobs and real work
+780 new followers in 9 months
228,400 Reel views
505,126 total organic reach
Giveaway campaign generating 154 qualified local entries
Strong increase in brand recognition across the Upper Valley
Results at a Glance
Sabil & Sons is a long-standing towing and recovery company in the Upper Valley with a strong reputation and decades of experience. Before working together, their social media presence existed but was inconsistent and underutilized.
They were doing real work every day, but very little of it was being documented or shared in a way that built awareness, trust, or familiarity with the brand. Their online presence didn’t reflect the scale, professionalism, or capability of the operation.
They needed a system that showed what they actually do and made sure people remembered their name when it mattered.
The Business Challenge
The Strategy: Document the Work, Build Recognition
Instead of staged content or generic marketing posts, we focused on documenting real jobs in real conditions.
The strategy centered around:
Short-form video that shows the complexity and professionalism of towing and recovery work
Consistent posting so the brand stayed visible year-round
Content that builds familiarity before someone ever needs a tow
The goal wasn’t viral moments. It was steady recognition, trust, and recall.
The Results: Visibility That Compounds Over Time
Customers now:
Regularly see Sabil & Sons’ trucks, equipment, and team online
Recognize the brand before they ever need the service
Associate the company with professionalism, capability, and reliability
By consistently showing the work behind the scenes, Sabil & Sons has built a recognizable local presence that keeps growing month after month.
This approach doesn’t rely on trends or paid ads. It builds long-term brand equity by showing up consistently and truthfully in front of the right local audience.
